Digital Billboards are gaining popularity. They serve as cost effective advertisement methods for small businesses, large corporations and government services. In addition to their popularity and effectiveness they (in the past four years) have increased in energy efficiency by 60 percent. Thanks to bright and long lasting LED bulbs digital billboards can now be considered GREEN.

The metals and materials inside the digital billboards are 98% recyclable so when replacements enter the marketplace the old boards are gracefully folded into new products of all types. Digital Boards have been used by governments to display disaster relief.

For example, Hurricane Irine forced agency's to disseminate emergency support information to the public as quickly as possible. They tapped into the digital boards and it worked.

The FBI in Oklahoma used digital billboards to arrest two fugitives who'd been recognized because of the mug shots displayed on digital boards.

Lastly, digital boards save the ink, printing papers and vinyls that traditional boards use. Our conclusion is that digital boards are quickly modernizing our advertisement market in Phoenix and are proving exceptionally effective. Arizona Billboard Company supports digital boards being brought to Tucson.

We offer great rates on the boards in Phoenix and want them in Tucson as well.  

This movie is a must see for all businesses considering billboard or poster advertising. It illustrates the necessity and effectiveness of outdoor advertising. There are new and exciting ways to advertise to customers. Do you know all the possibilities? With all the competition for customers attention it is more important than ever to advertise out of the home. You need to get your message out there and make sure its creative and engaging enough to pull your audience in and hook them with your products or services.

 

OAAA Awards

-March 24,2013

The Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards. It is the 71st anniversary of the OBIE Awards. They are the oldest and most prestigious awards in outdoor advertising market.

In addition to the Silver and Gold OBIE Awards, OAAA will have three top prizes: Best Billboard Campaign, Best Street Furniture/Transit/Alternative Campaign, and Best Multi-format Campaign.

“To me, great OOH invites participation. It doesn’t scream; it pleasantly surprises and becomes a welcome part of your day,” said 2013 OBIE Chief Judge Jim Elliott, chief creative officer, Young & Rubicam New York.

The 69 campaigns nominated this year demonstrate the vast and varied ways engagement opportunities can be executed within the OOH medium. Some campaigns captured consumers’ interest with bold creative vi­sions, such as the ABSOLUT Greyhound campaign, which used industrial design elements to bring its mascots to life.

Other campaigns lured audiences into two-way conversations with the brand. Purina Beneful’s Columbus Circle digital ad allowed passersby to play a game of fetch with dogs on an interactive screen and even design their own dogs. (Purina article click here)

“This year’s OBIE finalists encompass all that OOH has become – an advertising platform that can be compelling, interactive, and funny,” said OAAA Chief Marketing Officer Stephen Freitas. “These campaigns are perfect examples of the virtually unlimited potential for creativity in OOH.”

Elliot added, “What excites me about what I’m seeing right now in OOH would have to be this interplay between the digital world and the physical world, and this real-time ping pong match between the two. I think we’ve only just begun to understand the full power of how those two worlds can work.”

This year’s winners will be announced at the 71st Annual OBIE Awards event on May 21. The event will be held on the closing night of the 2013 OAAA/TAB National Convention & Trade Show at the JW Marriott LA LIVE! Stay Tuned and we'll bring you the winners!

OAAA website link: click here

Arizona Billboard Company is your connection to the outdoor advertising experts. They use the most effective methods of communication when advertising on billboards, vehicle wraps, bus benches and more.

Here are some of our satisfied customer boards.

 

Arizona Billboard Connection is a proud member of the OAAA. Who is the OAAA anyway? It is the Outdoor Advertising Association of America that's who. When you are looking to buy outdoor advertisements- which include billboards, bus benches, outdoor posters, freeway signs, bus signage, airport signage, bus posters and more- you need to work with trained professionals in the outdoor advertising market. You also need trustworthy and effective representation when choosing the site for your ad. Every advertising market has rules and guidelines that help your billboard be as effective as possible. At Arizona Billboard Company we know how to do things right.

Our member ship in the OAAA means a few different things:

1. We work with the experts in the outdoor marketing field. Those experts operate on a national and global level bringing the best knowledge to our sales and design environment.

2. OAAA works with the government directly to bring sensible regulations to the advertising market while protecting our rights as advertisers. This allows us to stay on top of the government regulations so you know exactly what your advertising options are.

3. The OAAA markets for outdoor advertising and studies the effectiveness of the marketplace. This helps us understand the larger picture of outdoor marketing and market trends on a local and national scale.

4. They unite other billboard and other advertising companies into a community of thoughtful and productive peers. Who then share their learning experiences and help others to succeed. Being apart of this community help us to help you succeed.

5. The OAAA has an operational support team that helps improve outdoor advertising quality, appearance, safety and effectiveness. This helps our sales, design and install team bring you successful billboards and posters safely and effectively.

In short, Arizona Billboard Connections is a proud member of the Outdoor Advertising Association of America. They are tools in our toolbox that we build upon and use to help you get the most out of your advertising dollars. This brings you closer to your sales or branding goals and lets you know who to come to for all your outdoor advertising needs.