• Local

    Billboard Connection was built on finding affordable advertising options for local businesses in Tucson, Phoenix and Southern Arizona. Using our local market knowledge, we work closely with our clients to develop advertisement proposals that will reach their target consumers in an efficient and cost effective manner. Billboard Connection Tucson & Phoenix is an advertising agency that specializes in all types of out-of-home media. Since 1997 we have provided our clients with professional, full service support in the form of strategic planning, buying and execution of local, regional & national out-of-home media campaigns. We are Tucson's Billboard advertising experts, but we also service Phoenix and all surrounding southern Arizona towns, freeways, highways and more!

  • Full-Service

    Our expert design team in Tucson will create memorable message that is specifically tailored to the media format of your campaign. From traditional billboards to the most cutting edge forms of non-traditional media, Billboard Connection Tucson & Phoenix will provide the right media plan to ensure that our clients advertising dollars are used efficiently and effectively. Visit our partner site at http://www.arizonabillboardcompany.com for Tucson and Phoenix Billboards.

Check out Our Blog Posts Below

Warming Hands Bus Ad

Kurt Roark - Monday, March 24, 2014
warming hands bus bench ad by Duracell


Thinking outside the box still happens even when it is below freezing. This was the case in Montreal.

Quote: "Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop! The "Moments of Warmth" campaign for Duracell had bus patrons in Montreal join hands to complete a circuit and activate heaters in a branded bus shelter. Commuters gleefully clasped palms and smiled as warmth spread within the shelter. The good intentions don't end at the bus stop. Share the video from their Facebook page, use the tag #PowerWarmth, and Duracell will donate $1 to Habitat for Humanity."

great idea! Let's just hope your not the only one freezing their rear end off and your arms just won't reach both sides :)

Thanks, Duracell for the inspiration!

Thermo Reactive Billboards and Emotional Selling

Kurt Roark - Tuesday, February 25, 2014

The future is now. Sort of. We've all seen those thermo-reactive toys and nicknacks that kids find magical. For example: t-shirts that add color when the sun hits them, sun glasses that darken in the sun and the kids toys that turn hot pink when you dip them in water. Well, some big brain took that idea to a billboard.

When the temperature is warm you can navigate your smart phone without any worries, but when it's cold? That's a different story. So Nokia developed a phone that works when your gloves are on. Novel idea!

Once a company has these novel ideas and then produces them they then have to raise awareness of them so they can empty the shelves. Billboards are remarkably effective in this endeavor and even more so when the message is creative and unique.

Enter the Nokia ad stage left.  

billboard for gloves on cell phonesWhen the weather is warm the phone ad is pretty simple saying, "Make love." Which is a positive message and turns heads. But Nokia doesn't want to sell love. They want to sell phones. So, with thermo reactive inks printed on the billboard, when the temperature gets frigid the thermo reactive billboard adds text that changes the message to, "Make calls with gloves on."

Picture this: The day is done. You wait for the trolly on Broadway surrounded by the darkness of the starry night. It's a bit chilly so you slip on your jacket and gloves. After a hard day at work you now feel the radiant heat of your body trapped in thermo layers of cotton and synthetic fibers and it allows your mussels to relax. You lean back on the bench and smile. This night is off to a great start. You pull out your phone intending to call a loved one and spread the warm feeling you've got with conversation through connectivity but you can't dial your smart phone with gloves on. Frustration snaps you out of your element and jabs at your medulla oblongata. Then you see it. Nokia's ad just changed due to the temperature drop. They're selling a solution to your problem! Now you're going to go get that phone. Dialing or navigating the web with gloves on seems like such a good idea. It's solidified. It's sold.

That's the power of creativity through need and suggestion. It would never have been so powerful a message had you not been cold. Billboards are messages that speak to us while were out and about in the world. They inform and promote and can be oh so successful when the message is pithy and relevant.

Arizona Billboard Company can help you get your message out there. Call us. Maybe you've got a novel idea that will help sell your goods or service. Let us help you design that advertisement so it is as effective as it can be!

source: http://www.psfk.com/2014/01/glove-love-cold-reactive-billboard.html#!xwsGn

Digital Billboards Go Viral. . . Because They Can.

Kurt Roark - Monday, February 10, 2014


Digital billboards are a great way to advertise and they are more inexpensive than traditional billboards because they are easy to put up and take down and they have differing time spans with each contract.

So is it any wonder people are using digital billboards to fan the flames of sport rivalries? We think it's as funny as the gen manager of North Carolina Fairway Advertising company thinks. See, both sides of the rivalry are paying him to post ads that intentionally display misleading information.

Specifically, one ad says "Proud to call you one of our own, Russel!" then shows a badger and the hashtag #gobadgters. What's the problem? Russel is spelled wrong. It's Russell with two L's. Who care's? I don't care about a former Badger / Pack/ Seahawks quarterback but I am fascinated with how viral the board went over the spelling error of dropping an L with an exclamation point.

“You’ve got to do something fun like this occasionally,” Hickman of NC Fairway Advertising said. “They’re laughing. At the end of the day, there’s a lot of laughing going on.”

The board captured the attention of national sports media like Sports Illustrated, Fox Sports and NFL.com

It shows us how much people pay attention to ads. When you put up an digital billboard or a traditional board you are reaching out into the community. And Arizona Billboard Company can help you make that ad as effective as it can be. We might not get you globally viral but we know how to target your audience. And digital billboards are a great and affordable way to do just that.

Go Badgerz!!

Read more here: http://www.newsobserver.com/2014/01/30/3578645/nc-state-wisconsin-lots-of-bustle.html#storylink=cpy 

Loving your Dog

Kurt Roark - Friday, January 24, 2014


Source= cbsoutdoor.com "Digital Billboards have a long standing history in helping spread the message of amber alerts and even catching criminals on the most wanted list; now DOOH is being used to help dog lovers around the world reunite with their lost furry loved ones! Honey, a lightning-fast Rhodesian Ridgeback mix, has been on the lam since Oct. 11. She is believed to be roving the length of the Saddle River and at the moment may be North Jersey's most famous dog - thanks to a digital billboard flashing her image on Route 80! What better way to find a missing loved one than putting their face on a larger than life digital billboard? Honey, who is not microchipped, has been spotted at the Ridgewood Duck Pond and was seen on an Upper Saddle River home's surveillance video. A "Bring Honey Home" Facebook page has 1,300 "likes" and chronicles Honey sighting. Read more on other missing dogs across the country."


Ugly Billboard For Sale?

Kurt Roark - Tuesday, January 14, 2014


We all come to recognize the importance of billboard advertising and how profitable it can be for a company to advertise on the billboard. But there's a new trend in the billboard industry that I think is fantastic. They're Eats Billboards. They first started popping up in New York and now have taken other regions as well.

What am I talking about? Well, when a billboard is waiting to be rented it can be an eye sore. When there are no ads they are just blank papers held high for everyone to see. We look, because the brightness of the white attracts our eyes but we see nothing. If they aren't white they can sometimes be just the wood or dark backing. This is ugly too. Though it might not attract as much attention, it is still ugly. It also looses the glances of the regular audiences who see it everyday in passing. And putting up a simple sign saying, "Put your Ad Here" is ugly and is as effective as bringing hot dogs to an Iron Chef contest. You are bringing food but you won't win any hearts. And the billboard companies know this. They don't want their boards to be hideous or annoying because a billboard is like real-estate. They hold value.

You also can't keep ads on the boards after their contracts are up because this diminishes their value as well.

So what is being done about it? A creative ad campaign is afoot. The boards are covered with images that are pleasing while they wait formal ad contracts. What a great way to treat a billboard while it's off dusty. The billboards do not mention any company or product.
One board has the words  '"The Big," then has a picture of cheese. Another board says, “Cool As A,” followed by a photo of a cucumber slice. Then there's my favorite, “Easy As” in gigantic letters followed by a 12-foot-high picture of a slice of pie.

One Van Wagner billboard  had a photo of a giraffe next to the word “Reach” another one had a whale with the word “Splash.” Liam Tomlinson, a creative director at Van Wagner, said that the animal campaign, was loved by children, while parents were confused. They had tried to figure out what zoo or museum was behind it though it was just a space holding billboard with appeal that added to the value of the billboard.


Outdoor ads should be big with bold colors and images and have three to five words. It also helps to use neutral imagery so as not to offend anyone while leaving a smile on people’s faces. So while billboard ads are being created these boards look pretty good.
It's important to know that the ad reps and potential advertisers know these signs mean the space is available. This is a win win for us All!
source: http://cityroom.blogs.nytimes.com/2014/01/12/billboards-by-stuart-miller/ 

QR Codes Bring Good Tidings and Great Joy

Kurt Roark - Monday, December 23, 2013


What are all those square pixilated stamps we're seeing on ads? They look like screen images of old video games like Asteroids or Space Invaders. Are they bar codes of some kind? What they are are QR codes. They're like bar codes but better. They're not for the retailers but for the customers. You scan them. They are coupons, VIP webpages, video links and tons of other things. How do you read them? Let's look at what they are first.

A QR code is a two-dimensional bar code. QR stands for 'quick response' and while it might look like Space Invaders video game from the 1980s, the codes hold data that can transmit information to you or your customers. Smartphone or tablets, consumers can download a free app that enables them to photo the bar code, which directs the phone or tablet to a Web site of the business’ choosing: a coupon, facebook page, restaurant menu, business profile, YouTube video – virtually anything with a dotcom address can be imbedded into a QR code. Rather than over complicating your ad or billboard too much info, a QR serves as a quick link to viewers/customers interested in learning more about a product or service.

QR codes are incredibly popular in Japan, South Korea and other parts of Asia and they're are starting to gain momentum in the U.S. In fact, they are popping up on everything from e-mail signatures and business cards to “Late Night With Jimmy Fallon” and even gravestones. We've even seen QR code's in storefront windows. So when shoppers scan the code they instantly get specific info about sales, learn more about the designers featured in the window display or available merchandise. In this sense, QR codes help bring offline customers online.

Consumers love them, and as awareness grows, use them more and more frequently. Arizona Billboard Company can add a QR code to your billboard or bus bench ad- or any ad you get from us. For small business owners to large corporations, there are a host of reasons to use the QR codes.

Call Arizona Billboard Company today to see how we can implement the QR into your marketing campaign.  (877)312-6273

No More Bus Bench Ads?

Kurt Roark - Thursday, December 05, 2013


Okay, this is in Los Angeles but (with the 12th largest economy in the WORLD and a trend setter since the 20's in progressive policies) there is still relevance to us in Arizona. LA wants to eliminate bus bench ads as a way to beautify their neighborhoods. As though the reason for the ugly neighborhoods is the benches themselves. Crazy? You might think it's wacky but there are some real anti advertisement groups out there buying time and growing politically.

Revenue from the bus benches net LA around 100,000 a year. And those are the benches that the city owns. They also receive all the tax revenue from the companies that sell, create and manage the ads. In a city where deficits affect every social safety net and road and public works project this seems like a terrible idea. Who cares about a bus bench ad? When there's trash in the streets, cracks that damage suspension, and out-of-control weeds you'd think that neighborhood bus bench ads would be the last on the chopping block. In addition, what are these 'naked' benches anyway? Are they so cool and hip looking that taking off the ad takes away the eye sore? Every bus bench I've seen isn't pretty enough to make a difference. They're an eye sore in themselves. Cover them with great ads for all our sanity!

In Tucson, the companies the rent the bus bench ad space are required to keep them nice and free from grafitti. That's incentive enough.

Here's a brainiac idea: try shrinking them first but don't damage your income, your businesses income or your reputation as a free economy because a few people complain about an ad or two. Let the neigh-sayers squawk all they want. We know the benefit to outdoor advertising. Let's make sure the legislature does too.

source: http://articles.latimes.com/1997-04-08/local/me-46429_1_bus-bench

Creative Billboards Work

Kurt Roark - Friday, October 25, 2013

Here are some great billboard campaigns that really worked! Enjoy!

Billboards and Social Media Integrate

Kurt Roark - Tuesday, September 24, 2013

We've discussed connecting cameras and sensors to billboards in order to allow billboards to tailor messages directly to customers (see billboards have eyes ) but that's not good enough say billboard advertising execs.

What's the new plan? To get billboards integrated with social media. Many billboard ads prompt you to go and LIKE US on facebook or other social media sites but now with digital realtime billboard displays there's a handful of campaigns that are urging people to contribute to the ad.

"OOH is the perfect medium to allow advertisers to engage with the public because it is everywhere you are, reaching consumers where they spend more than 70 percent of their waking hours – outside of the home," said Nancy Fletcher, OAAA president & CEO.

For example: There's a campaign that is giving Americans everywhere a chance to have their personal photos featured on a billboard in Times Square then saved for posterity. People are told to take a photo and tweet it to hashtag #everywhereUR. The photos will be filtered and then chosen to appear in a photo reel on the billboard in Times Square. Then the billboard is photographed during each persons image display time and sent to the person as a keepsake. Sounds fun, right?

"The proliferation of social networks has taken OOH to new heights, positioning the medium to emerge as a key advertising option that amplifies integrated marketing campaigns," added Fletcher. "Through this campaign, we hope social media users enjoy seeing themselves in the bright lights of Times Square, and we hope advertisers see the effectiveness and versatility of America's OOH network."

The seamless, realtime display of the billboard is allowing advertisers to create a whole new ad mode allowing creative campaigns to directly engage customers with mobile phones and tablets. "Everyone is mobile these days," said Sanjay Manandhar, Aerva CEO. "It is for this reason the trend in advertising today is interaction with the public via mobile applications. When we engage users, the ad becomes meaningful. Social engagement also allows us to broaden the scope of measurement, helping advertisers to more closely define their audiences and ad placement."

*source article= http://news.yahoo.com/home-advertising-brings-people-times-square-billboard-202600416.html 

Billboard with Eyes

Kurt Roark - Thursday, August 29, 2013
There's a new billboard in town. The new billboard doesn't just like to be looked at, but it looks back at you. This is a revolutionary idea and is taking root in London. No doubt the watchful billboard will be coming to a town near you.

There is a billboard in JCDecux London Cromwell Rd that recognizes Mini car drivers. It pops up an ad based on the color and model of the Mini you're driving.

On 29 August an experiential element will be added. On that day, drivers will be invited to interact with the billboard and will be offered a series of treats - such as bacon sandwiches and smoothies in the morning, or a tank of fuel, or flowers on the home-time drive - at a designated pull-in space on the road.
The campaign, created by Iris, Vizeum and Posterscope, has been designed to celebrate the “spirit of inventiveness” among Mini owners.
source: http://www.marketingweek.co.uk/news/digital-outdoor-ads-recognise-mini-drivers/4007685.article
The applications of this idea has potential beyond product and purchase support. Image driving along. Your car is recognized and depending on the time of day and your location you're given a free cup of coffee at a nearby java house. There you decide on a whim to get a scone. There's the upset. I can envision a future where billboards talk to your car directly or your cell phone.

Say your Facebook page says your stressed. That billboard two miles from work might just off you a free massage from Rubs. How cool will that be?

What we can do for you

Billboard Connection is an Advertising Agency specializing in Out-Of-Home Advertising. Out-Of-Home (or Outdoor) Advertising includes any media someone is exposed to once they leave their home. From Billboards, Bus Ads and Mobile Billboards to Coffee Sleeves, Pizza Boxes and everything else in between. Billboard Connection has over 40 offices across the United States as well as Canada, Australia and The United Arab Emirates. This provides our clients the unique advantage of having local market knowledge on a national level. So whether your business is headquartered in Boston looking to advertise your products in Atlanta or you’re in San Antonio looking to open a new location in Los Angeles, our offices work together to bring you the best solutions based on real local market expertise. For out more information about us.